Gemini Connection

An Alternative Mutual Fund’s Most Unusual Birth: A Case Study in How Gemini Works Alongside Alternative Managers to Achieve Long-Term Goals

March 23, 2017

Today’s fund administrators are capable of doing much more for investment managers than just assisting with back-office responsibilities. As demonstrated by The Gemini Companies (Gemini), modern “fund administration 2.0” which involves working closely with managers to actively assist with launching, managing, and growing funds. Recently, Gemini facilitated a rare transaction that enabled a manager to…

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Time for a Rebrand?

March 20, 2017

By Megan Boulter, Marketing Coordinator, NorthStar Financial Services, LLC The doctor is in and it’s time for your brand’s marketing checkup! Over time, your company will evolve and change. External factors may have made an impact on your industry, or, perhaps it is just time for a refresh. It is important to ask ourselves questions…

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Best Practices for Impactful Distribution

March 9, 2017

By Alma Piscitello, Executive Vice President, Strategic Advisor Services The sales conversation and process has changed significantly in the past decade.  Days of sole product pitches are long gone and have been replaced with a consultative conversation on how firms drive value to portfolios and practices.  The manner in which we communicate has also evolved….

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Embracing Disruption

March 6, 2017

By Jace Schuppan, National Sales Manager For those of you with kids, I relate embracing disruption to hugging your teenager who is likely causing some sort of strife in your life. You have passion and love for your child, so you will continue to embrace them despite the disruption they cause. You find ways to…

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Creating Brand Loyalty

March 2, 2017

“People are looking for a connection. Tell a good enough story about your brand and people will not only be invested, they’ll want to buy it from you.” ― John Michael Morgan We often tell our clients mutual funds are “sold and not bought.” We see evidence of this every day and are firm believers…

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Why Hedge Fund Managers are Moving to a Registered ’40 Act Mutual Fund

February 27, 2017

By Vicki Todd, Senior Vice President, Fund Accounting Imagine yourself as a new investment manager. Being new to the investing world, you begin with limited capital and decide to start a hedge fund since they are less expensive to launch than a registered ‘40 Act mutual fund. Your hedge fund does well, but raising capital…

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Responding to Due Diligence Questionnaires

February 23, 2017

INTRODUCTION Financial intermediaries conduct various levels of product due diligence to gain a better understanding of the investment firm’s Competitive Edge. Due diligence questionnaires cover two key areas; firm and product. Due diligence teams are seeking to understand the investment advisor’s philosophy, processes and operational support to best determine business viability and product continuity. The…

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Service Oriented Software Development

February 21, 2017

By Scott Spratlen, Senior Vice President, Technology I have always loved technology.  Even in grade school, I was doing basic (that’s the programming language name) programming on my Atari.  Typing code into the console, with one joystick and one button. Those were the good ol’ days, it took forever for the simplest program.  While I…

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Positioning For Growth

February 16, 2017

Are You Ready For Distribution? The Gemini Companies (Gemini) distributor believes successful marketing strategies require a thorough self-assessment during the distribution planning phase and frequent reviews to adjust accordingly. During strategy planning, investment advisors should seek to understand how to access their desired target client with focus on product placement requirements and expected activity. Gaining such…

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